Marketing multinível: modelo de negócio sustentável
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Data
2018Autor
Anjos, Luana Vanessa André dos
Streit, Sharmila A. Favero
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The present study talks about the multilevel marketing business model - MLM, which
is also known as network marketing, multilevel marketing is recognized as a business
strategy for the distribution of goods and services, where the disclosure of products is
given by the indication "mouth the mouth "made by autonomous disseminators. It
was a research of bibliographic revision whose methodological trajectory covered
was the one of descriptive readings. A multilevel marketing company is structured to
sell products, used by consumers, and the compensation of distributors or resellers is
derived mainly from direct sales and not from the mere recruitment of new members,
in this way it is a sustainable business model. Different from financial pyramids that
have the purpose of obtaining resources through the entry of new members, without
the offering of products, thus making the financial pyramid an unsustainable
business, if the recruitment of people ends the business